Why Should Businesses Use Twitter?

If you do not yet have an account on Twitter, you must. It is the most growing and widely visited networking site and is becoming more famous as the days are going by. According to a research conducted by StatisticBrain.com, Twitter has 135,000 fresh sign-ups everyday while more than 9000 tweets are made each second. Currently, Twitter has more than 554,750,000 users.

Why should you follow statistics like these? That is because it could be of a real advantage to your business and besides Twitter is absolutely free!

Businesses can use Twitter as a very effective social media tool for marketing. These days, businesses are beginning to realize the importance of Twitter and its true potential.

Businesses can use it to:

• Talk to clients

• Introduce new services or products

• Advertise existing products

• Keep a check on competitors

• Do brand building

• Gain new clients

• Improve and develop the business

The Benefits Of Using Twitter For Businesses

Twitter is an amazing platform and everyone should be making use of it. The following are the reasons why businesses must be Twitter friendly:

  • No Monetary Investment

It only costs effort and time with Twitter. It is absolutely free and anyone can sign up for it, let it be a business or an individual. Business owners must not miss the chance to create a Twitter account.

  • Information

All networking sites are well known for information they provide to their users. They keep users up to date with all, which is going around in the world. The same goes for Twitter. Businesses can keep their clients updated about business events, offers and any other information, which the clients need, through Twitter.

Customer care can also be ensured through Twitter. Businesses can reply to the issues faced by clients and their solutions. Clients always appreciate recognition and after sales service.

  • Create Stronger Bonds With Clients

Businesses can use Twitter to create a much more personal bond with customers, which is important in developing brand loyalty amongst clients. This enables customers to have a bond of trust with the company, which is a long-term investment towards gaining more customers.

  • Gaining New Clients

Along with communicating with the existing customers, Twitter can also help businesses to gain new clients. This article would further explain how that would be possible.

  • Link To Other Websites

Online marketing consists of several channels. Twitter is the choice of many businesses for their online promotion because they can redirect their followers to the host website of the company, Facebook profiles, YouTube channels and blogs. This creates a chain of clients going over different platforms resulting in more effective promotion of the business.

  • Keeping A Check On The Competitors

It is more important for a business to have a Twitter account because its competitor might already be using it. If businesses do not avail this opportunity, it means they are giving their competitors the chance to grab their potential and existing clients. So, you really need to keep a check on your competitors and it is really possible through Twitter.

You can also get information about your competitors through twitter. For example, your competitor’s marketing strategies, upcoming events and special offers. Your business can position itself according to this information and plan on making a successful counter attack.

  • Targeting The Tweets

Businesses must know their target audience and hence, their tweets must not be for everyone. They should be targeted towards the people the business is catering. You simply cannot target everyone so do not commit that mistake.

Businesses must have client centric marketing strategies and they must focus on their target audience or the people who are most likely to buy their products or services.

For instance, if you sell cosmetics then you should market to the audience who will be interested to buy your product. Promoting it to the people who do not belong to your target audience will be an utter waste of time and hard work.

Once you know who your target audience is you must know how to create and structure tweets in order to target and engage with the audience you are catering.

Marketing Strategies To Get More Sales On Twitter

There are several marketing strategies that a business can use. The main incentive is to get users to your corporate website through Twitter. The following are some strategies that a business can use.

  • Using Hashtags

This is very important to give a popular tag to your tweet so that more and more people can view it. Hashtags are really helpful to get potential clients to view your tweet. They basically use a keyword through which the users of Twitter search. Hence, people looking for similar keywords can end up at your tweet and you can promote your products and services to them.

  • Building Up A Following

When you set up your Twitter account, your first aim would be to get the maximum number of followers. Keep in the mind the advice given to you earlier in this article; only focus on getting your potential clients as followers and do not waste your time attracting people who will not be interested in what you have to offer. Your basic aim of creating a Twitter account should be to have a following, which represents a certain segment of your buyers. If you need any kind of assistance or additional help in this matter, you can get in touch with us and we will offer our help to you.

  • Inviting Fans From Other Channels

If you have accounts and fans from other networking websites such as YouTube, Facebook or Pinterest you can invite them to your Twitter page in order to increase your followers. Inviting your current fan base to an additional networking site will increase your hold on your current customers and will enable you to get a hold of newer ones as well.

Stalk The Pages Your Followers Like

This is probably one of the finest promotion strategies that any company can follow. Following pages and accounts that serve your target segment will keep you updated with the happenings of your niche and then you can adapt your promotional activities accordingly. For that a bit of stalking is required on your part. You can keep a check on the pages your followers are following and keep yourself updated with the likes and dislikes of your target audience.

  • Re-tweet Request

Many businesses might feel shy or embarrassed to ask their followers to forward their tweet to their friends and family by re-tweeting. They do not need to be shy anymore because everyone is doing it on Twitter and now it is totally acceptable. However, you need to know how and when to do it. If you start doing it too often you might seem desperate for re-tweets, so do not do it every now and then. Also, do not ask your followers for a re-tweet in a cheesy manner.

How to ask them for a re-tweet depends on what kind of people you are serving and having an understanding of your target audience will help you out in this. Ask for re-tweets for specific reasons, for example if you have a 50% off sale coming up, you can ask your followers to re-tweet that to create awareness among people. If your tweet is providing some useful information, your followers will not have problem re-tweeting it. The power of this function is immense. Let us say for an example, that you manage to get 300 re-tweets and each of your followers have 80 followers then you can imagine the number of people your tweet could get across to.

  • External Links

You can do marketing on Twitter through both internally and externally. For instance, you can use Twitter to target your followers and talk to them directly. However, you can also redirect your twitter followers to external pages like your Facebook profile, YouTube channel, corporate website, Pinterest account etc.

  • Having A Twitter Schedule

No one likes a boring page and that is probably the last thing you would want on Twitter. What you post on your Twitter account is extremely important and will have a lot of influence of the popularity of your page. Businesses should schedule and plan their tweets. You can take inspiration of big brands in the management of their Twitter accounts and try to duplicate those strategies. The research would definitely require some patience and hard work but it would be worthwhile. Having a good visibility to your twitter followers is extremely essential. If you over flood your followers with meaningless tweets which do not provide value nor information, your twitter page will definitely be a failure. You do not want that to happen to your page and hence you need to keep your tweets as interesting and engaging to your target audience as you possibly could.

  • Focusing On Quality While Tweeting

If your tweets will not interest your followers, your page would lose attention. If your tweets are nonsensical and pointless, or if you over flood your followers with too much posts, your page will most likely be un-followed and you will start losing customers.

As mentioned in this article earlier, creating tweets for special sales and offers to keep your clients informed is great, but that is not the only topic you can make tweets about. There are more things you can tweet about other than discounts.

All social networking websites including Twitter are a great way to connect with your clients and have their feedback on how well you are doing. People love to give their personal opinions and this is a great way to keep them engaged with your business. You can ask your followers to give their opinion on a certain product or service. If you ask questions, you will most likely be getting answers. This will create customer engagement and will also enable you to have valuable information that you can work on to improve the way you work.

You can also include contests in your Twitter page by using hashtags. Contests are known to increase customer engagement. You can also host photo contests and ask your followers to submit pictures in order to participate in the contest. You can keep small gifts or vouchers as prizes for the winners.

For example, recently a Spanish restaurant, La Tasca, based in the UK created a photo contest on Twitter and had a prize of a £50 voucher. Clients were asked to send in pictures of La Tasca’s Tapas. Many other businesses have created similar contests. It increases the interaction on the Twitter page and it is very easy for the customers to participate in such events as well. It just needs a few seconds to upload a picture through a Smartphone these days.

Small businesses should research and get inspired by the marketing moves of the giants. This will give them insight and motivation to move further. Social media of today has an incredible power if it is used in the right way. The techniques and strategies mentioned in this article are just for the beginners. There is a lot more that could be done via Twitter!

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Forex Education Tips – 5 Steps to Successful Forex Trading

Close to 95% of all Forex traders will lose money. We’re not just talking about novices, either. Whether you trade Forex for a living, as a hobby or just for fun, odds are against your success. That’s a simply astonishing fact. However, the remaining 5% of Forex traders somehow manage to break even and there are those lucky few that actually make money in the currency market – consistently!Like the TV show says … “How’d they do that, anyway?”That’s the million dollar questions, isn’t it? Countless books, seminars and expos have been hosted to answer this very question. That sad fact is that thousands of books have been written and countless seminars and interviews have been conducted in an attempt to answer the magic questions. The reality of the situation is that there is no magic formula; no one single Holy Grail of Forex trading.So what do the successful traders do that the rest of us have simple not comprehended. They have mastered a process of winning where they combine and customize several factor to produce consistent results. They have mastered the Process of Trading.The Process of Trading is:Strategy > Money Management > Self-MasteryHere are some simple Forex Education tips to help you master the process of forex trading:Success Tip #1 – You’ve Got To Have a PlanYou must have a written business plan that will detail all aspects of your trading. When are you going to trade, how much to risk, strategies for entries and exits are just o name a few. To become a consistent (profitable) Forex trader you have to plan your trade sand trade your plan.

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Simplicity rules! Don’t make this plan too complicated. One sheet of paper for you mission statement and another for your trading plan should suffice. Anything more is probably too complicated.Success Tip #2 – Focus on Your Personal PsychologyKnowing yourself will allow you to master the discipline necessary to execute high quality trades with solid money management techniques. Lack of discipline is fatal in Forex trading. Go on a personal journey to identify you attitudes towards risk and money. Get intimate with your strengths and weaknesses as a trader and build in to your trading plan strategies to minimize those weaknesses and maximize your strengths.Different personalities lend to different trading styles. Get familiar with all the different styles and over time you will begin to gravitate towards one particular style. Don’t fight the urge like I did. I insisted I was a day trader, but had only limited results. I found my winning percentages were much higher when I entered swing trades. Guess what’s my bread and butter strategy now!Success Tip #3 – Be Realistic About Your ExpectationsThis is a hard one, I know! I am on the internet every day and the amount of advertising is staggering. Brokers are offering free education (fox in the hen house if you ask me), forums of all different trading styles and points of view. Gurus pushing their system as “the one” that will make you the big bucks. How do you get through all that noise?Let me tell you loud and clear right now – everyone is right and everyone is wrong. You have to make a personal commitment to become a successful trader, find a trading style that works for you and expect a slow and steady approach to wealth building through Forex.What works for me may not work for you. Expect to go through an exploratory period where you are learning and at the same time exploring yourself as a trader. Keep an open mind and don’t pay attention to all the noise out there.Success Tip #4 – Exercise PatienceRome was not built in a day and neither will your trading account. In fact, I tell all of my students that while they are studying to become successful Forex traders they should not look solely at their account balance as an indication of success or failure.By tracking and increasing your percentage of high quality trades you execute is a far better barometer of your progress than your account balance. Cause and effect rule here. Over time when you increase your probabilities through the execution of high quality trades your account balance will respond accordingly.Keep the focus on the process and with time your results will blow your mind.Success Tip #5 – Money Management Is Top PriorityI would rather have a shaky strategy and excellent money management techniques than the other way around. This topic warrants its own blog post to do it justice. Limited your exposure (read “risk”) allows for you to stay in the game and allow the laws of probability to work.

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Let’s take a casino for example. They need gamblers to frequent their slot machines to make money. Why? They have a game that has a greater than 50% chance of making money for the house. The more people that play the slots, the greater the casino’s profits.The casino controls risk by payout tables (always favoring the house!) and increases their probabilities by keeping gamblers at the slot machines (read “free drinks”). As a trader you must limit your risk by committing only 1% – 3% of available capital to a single trade. When you execute enough trades with a high probability strategy you too can clean up like the casinos – but only by staying in the game long term.In conclusion, Forex trading is not easy. It’s hard work and will test the limits of your patience and perseverance. If anyone tells you otherwise .., buyers beware! It can be a very rewarding and profitable venture if done correctly. In the end it is a profession that requires a learning curve and practical experience, no different than an airline pilot or engineer. Understanding how to approach and learn this game will allow you to reap all the benefits advertised. It is your Forex Education that you will master the Process of Forex Trading.

The Energy Healing Power of Natural Medicine

Natural medicine is a system that uses a variety of therapeutic or preventive health care practices such as homeopathy, naturopathy, chiropractic, and herbal medicine. Alternative medicine is also known as traditional, naturopathic, natural or holistic medicine. Proponents of alternative medicine are not refuting the validity of discoveries in and the practical uses of conventional medicine, but are merely trying to put some things into perspective. Due to the widespread interest in natural medicine along with the disappointment and disenchantment with Western medicine, many people, especially in the United States and Europe, where conventional medicine has taken a dominant foothold, are seeking the advice and treatment from naturopathic physicians. These practitioners include herbalists, acupuncturists, naturopaths, chiropractors, and others, who advocate preventative health measures as well as recommend wholesome foods and nutritional supplements for their patients and clients. Considering the growing popularity and effectiveness of alternative health treatments and products, certified and licensed professional practitioners of such medical practices should be given their rightful and respectful place in medical society. Natural medicine has been proven not only to be safe, but more effective than Western medicine in treating many chronic illnesses such as diabetes, hypertension, asthma and many other diseases as well

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The history of Natural Medicine and its roots can be traced back thousands of years to ancient cultures such as India and China. Ayurvedic (E. Indian) and Chinese medicine, along with their diagnostic and herbal systems, are still used in these countries extensively, as well as in the United States, especially in Europe, where alternative medicine is well respected. Chinese herbal medicine has a documented history of over 2500 years in China, and is now widely used by practitioners all over the world. It has been legally practiced in the United States. since the mid seventies by licensed acupuncturists. Homeopathy is also a well-known form of alternative medicine discovered in the 18th century by German physician Samuel Hahnemann, but was practically stamped out in the U.S. in the late nineteenth century by the American Medical Association. In 1938, though, the U.S. Food, Drug, and Cosmetic Act finally recognized homeopathic pharmacopoeia as the legal equivalent of allopathic medicine.Another more contemporary and popular form of herbal medicine, called Western herbalism, can be traced back about two hundred years in America. Samuel Thomson, born in 1769, is considered the father of Western herbalism. He discovered over sixty different medically effective native plants by clinical testing, and on the basis of these findings, devised a theory of disease and botanical drug action. Randy Kidu, D.V.M., Ph.D., writes in his articled entitled A Brief History of Alternative Medicine: “The history of herbal medicine is interesting because herbs have been a part of our diet and pharmacy since man began roaming the earth. Coprophytic evidence (seeds and other plant part(found in preserved fecal pellets) points to herbal use by cavemen. Early herbalists practiced their trade since before recorded history in all parts of the world including China, Egypt, Greece, Rome, Africa, England, the Americas, and Europe. Many herbs are also mentioned in the Bible. Today, based on sheer numbers of folks who use one form of herbal medicine or another, it remains the most-used medicine worldwide.”Twenty-five hundred years after the advent of allopathic medicine, modern medicine is still grappling with the idea that herbal medicine could be an effective treatment, and not just quackery, although thousands of years of recorded history has proved its efficacy. A new model of understanding in medicine needs to be incorporated into the existing allopathic model. Because of the growing popularity and effectiveness of natural medicine, practitioners may eventually be given their deserved place in medical society. The incorporation of natural medical practices into the existing model of conventional Western medicine, including the training of new medical doctors, is now called Complimentary Medicine. In order to solve our health problems, this modern paradigm for treatment in medicine must be promoted. This can only truly emerge when bias, self-interest, greed and discrimination is discarded and diverse medical knowledge is promoted and shared, not only between university trained scientists and medical doctors, but among Alternative Medicine practitioners, philosophers, metaphysicians, and other intelligentsia of society as well.

Skip The Lines – Bring The Amusement Park Right To Your Own Back Yard

There’s no shortage of things to do in Atlanta. From professional sports to amusement parks, there’s something for everyone. In fact, Atlanta is proud to house some of the nations largest amusement attractions, including the ever popular Six Flags Over Georgia. Children (and adults) love the thrill and adrenaline rush of the large roller coasters. However, one thing most people don’t like about amusement parks is the long lines. By the time it’s all said and done, you can spend several hundred dollars for your family to have an afternoon of fun, and only get a few rides in. This year, instead of spending the day waiting in long lines for short rides, why not bring the fun right to your back yard? With today’s technology, you can literally do just that! One of the advantages of living in a large city like Atlanta is that we have large rental companies that can make your special event feel just like a trip to Six Flags… complete with a train and an ice cream cart!

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If you’re trying to replicate the amusement park feel, there are definitely specific items that you’ll want to be on the lookout for. As mentioned previously, ice cream carts and trackless trains help make the special event feel more like a day at Six Flags.In order to make your next special event more special, try some of the following tips:

Head online to do some research on the party rental company that has the selection your looking for. If you want an ice cream cart to complete your theme park adventure, look around until you find what you’re looking for.

Don’t settle for the first website you see. There are literally hundreds of inflatable party rental companies in Atlanta. Keep looking for a website that offers a wide variety of rental items that you’re looking for.

It’s better to rent everything from one company. Renting in bulk can help you save money. Larger companies will offer discounts for larger purchases of multiple units and rental items.

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Having a day of amusement park fun is cheaper and easier than ever before. By bringing the amusement park to your front door by using a party rental industry, you can include more people at a lower price. So next time you’re planning a special day, instead of spending tons of money for just a few people and braving the long lines of amusement parks, invite the whole neighborhood and bring the amusement park right to your own back yard!